CRM overview
The FlareForge CRM is purpose-built for aviation relationships. It tracks contacts and companies, scores relationship health automatically based on interaction recency, and surfaces the people most at risk of going cold in the daily Follow-up Queue.
The aviation relationship problem
In aviation, deals take months to years. It is genuinely easy to let a key relationship go quiet for 6–8 weeks while you are focused on a closing deal — only to find the contact has moved to a competitor when you return. FlareForge solves this with automated health scoring: the system tracks every logged interaction and turns a contact red when you have been quiet too long.
Health scoring
Every contact has a health status: Green, Amber, or Red.
| Status | Meaning | Trigger |
|---|---|---|
| 🟢 Green | Relationship is warm | Interaction logged within 14 days |
| 🟡 Amber | Starting to cool | No interaction logged in 14–30 days |
| 🔴 Red | Cold — needs immediate attention | No interaction logged in 30+ days |
Health status updates automatically as you log interactions. There is no manual health override — the system trusts the data.
Contacts vs Companies
Contacts are individual people. Each contact has a name, role, email, phone, and company association. Health scoring applies at the contact level.
Companies are organisations — lessors, traders, airlines, MROs, brokers. Each company has a type classification and can have multiple contacts associated.
See Contacts and Companies for full field details.
Follow-up queue
The Follow-up Queue (/follow-up) is a daily action list sorted by relationship urgency. It surfaces contacts with Amber and Red health, ordered by how long since your last interaction. See Follow-up queue for how to work it efficiently.